Characteristics and Promotion Research on Fashion Clothing E-marketing

Generally, the clothes with novel styles and contemporaries are called fashion clothing. Fashion clothing must be composed of several fashion elements such as fashion style, fashion color, fashion pattern, etc. The fashion of clothing is a kind of social phenomenon and a kind of cultural, economic activity which transcends borders. It expresses people’s favor of some styles, colors, fabrics, ways of dressing, etc. These elements are becoming a kind of expansive, epidemic phenomenon in whole society by people imitating of each other. The more notable the features of fashion clothing are, the more it shows a diverse era of pursuing personality and fashion. The novelty, short-lived, popularity, and periodicity are the features of fashion clothing. Novelty is the most notable characteristic of fashion. Fashion is based on the psychology of consumers’ pursuing of change and new expression. People hope to break through tradition and longer to approve of fresh. This, to clothing, mainly showed in the changing of style, fabric and color. So it’s important to know people’s psychology of caprice and requirement of seeking difference. Fashion clothing can’t fashion for a long time. If a kind of clothing is accepted by most people, it denies the novelty of fashion clothing. Then people tend to seek for new kinds of clothing and the fashion clothing will be abandoned which means the recession of the fashion clothing. Only if the clothing is accepted by most target consumers can they be really fashion. Generally speaking, a dressing style which experienced the process of rise and decline will turn up in a new look after several years. As this is the periodicity of fashion clothing.